Responsibilities: Plan, create and distribute content to educate clients on product features and best practices, in order to maximize engagement with the product, increase activation, and reduce early churn. Implement a test-and-learn process and workflow to drive product adoption/usage to launch early and continuously optimize efforts. Research and develop a 1-to-many customer engagement strategy through emails, articles, recorded videos, live webinars, and other scaled outreach. Proactively analyze data, trends, and feedback to identify training needs, improve the learning experience and develop new offerings. Development of content skills across the Success team, improving capabilities of product messaging and positioning by providing relevant resources and mentorship. Ensure full tracking and measurement of all initiatives, and communicate learnings to other teams.

Requirements: 2 years of experience in product marketing, content writing, or a similar role Native English (verbal, & written) - a must Defining, building and measuring A/B tests for ongoing campaigns Experience with Intercom or other marketing automation solutions - an advantage Working experience in eCommerce - an advantage Comfortable speaking in front of an audience in events, videos, podcasts, etc.